Boycott Watch was first to bust the
Sham Wow infomercial for false claims in their infomercial which included
switched scenes to give people a false impression of the capability of their
product. See
our
video. Since then, pitchman Vince Shlomi, a.k.a. Vincent Offer Schlomi,
a.k.a. Vince Offer, has been arrested for aggravated assault, but the charges
were dropped along with the charges against his alleged prostitute victim, who
was also charged with committing aggravated assault against Shlomi, as reported
by
The Smoking Gun.
In our last
report on this topic, we predicted that Shlomi's career was essentially over
since consumers would not buy from someone with a history of aggravated assault
against a prostitute he hired, thus the companies he works for will therefore
surely drop him as their pitchman. Soon after, we receive information that ABC
aired a report on April 4, 2009 which stated that Sham Wow was sticking with
Shlomi as their pitchman, which to us made no sense. Boycott Watch investigated
the Sham Wow company and discovered why Shlomi was not being dropped - it's
Shlomi's own company! Yes, Shlomi has no reason to fire himself. This not only
speaks volumes about Shlomi and his products, but sloppy reporting by a major
network as well.
The following is the registration
information for ShamWow.com, demonstrating Vince Shlomi as the owner of the
product name and company. In essence, the owner of the domain (dot-com) name is
the owner of the rights to the company name. Note the hidden address, which he
also hides for his other company websites and general company contact
information. Vince apparently likes to be secretive.
Registrant:
Square One Entertainment
Inc.
ATTN: SHAMWOW.COM
c/o Network Solutions
P.O. Box 447
Herndon, VA. 20172-0447
Domain Name: SHAMWOW.COM
Administrative
Contact, Technical Contact:
Shlomi, Vince Offer Email
Masking
Image@networksolutionsprivateregistration.com
ATTN: SHAMWOW.COM
c/o Network Solutions
P.O. Box 447
Herndon, VA 20172-0447
570-708-8780
The registration
for ShamWow.com indicates it is owned by Square One Entertainment Inc. with
Vince Offer as the administrative contact, or the person in charge. Yes, Vince
Offer Shlomi is not just the pitchman for Sham Wow, but he is apparently the
product owner as well, including the marketing company, as evidenced by the
fact that going to www.squareoneentertainment.com loads the Sham Wow website
and infomercial.
Sham Wow's website lists the
company contact's email address as "Ronny" at Square One Entertainment Inc. We
attempted to contact Ronny, but he did not return our call. We are not
surprised that we did not get a call back since we have already busted their
infomercial for what we see as clear deceptive advertising.
The name Square One Entertainment is interesting in
its relationship to Vince Shlomi. According to IMDB.com, Square One
Entertainment Inc. was the distributor of Shlomi's failed 1999 "The Underground
Comedy Movie" which was far from a box office hit. IDMB also lists Shlomi as
the writer, director, star and editor of the movie. IMDB also links to a story
at www.wenn.com regarding Anna Nicole Smith backing out of being in that movie
because it would be "detrimental to her career." The backing out appears to
have been a good choice.
It is clear that the
networks which contacted Sham Wow regarding Vince's future with that company
did not bother to basic fact checking which would have revealed that Vince
Shlomi has no reason to fire himself. We at Boycott Watch call that sloppy
reporting.
Additionally, we want to note that in our
video, Shlomi claimed that Sham Wow picked up "twenty times its weight in
liquid" and later versions of the infomercial state twelve times, thus they
made an audio dub but did not retract the deceptive cola claim. Boycott Watch
also believes consumers have the right to know who they are purchasing from.
Unfortunately, there is no company contact information on the Sham Wow site,
nor the related SlapChop.com site, nor for Square One Entertainment.
Boycott Watch believes it is time for Vince Offer
and his company to come clean and answer questions. In the mean time, people
should think twice about buying any product from a pitchman who uses deceptive
advertising techniques, hires prostitutes and then punches the woman in the
face. |
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