| In the two minute "Sham Wow"
infomercial, there is a segment in which a cola is spilled on a piece of carpet
to demonstrate the absorbance capability of "Sham Wow". Fred Taub, President of
Boycott Watch observed that the spill cleaned up in the infomercial is not the
same as the actual spill made. Fred Taub produced a
which shows the difference in the two scenes and posted to YouTube.com.
"In my opinion, this is clearly a case of deception
to get people to buy this product under false pretense," said Fred Taub. "I
urge people to watch
video, then the infomercial and decide for themselves if this is deception.
In the mean time, the media outlets and the Federal Trade Commission need to
review both my video and the infomercial and decide if this infomercial in fact
deceptive advertising, then take the whatever actions they feel necessary,
which to me starts with the immediate pulling of the infomercial."
The FTC websites states "The Federal Trade
Commission is the nation's consumer protection agency. The FTC's Bureau of
Consumer Protection works For The Consumer to prevent fraud, deception, and
unfair business practices in the marketplace. The Bureau:
- Enhances consumer confidence by enforcing federal laws
that protect consumers
- Empowers consumers with free
information to help them exercise their rights and spot and avoid fraud and
- Wants to hear from consumers who want to get
information or file a complaint about fraud or identity theft"
Boycott Watch is a consumer advocacy and watchdog
organization that gets to the bottom of boycott calls and busts scams. Our
breaking news has been featured in the media, where Fred Taub has commented on
Fox News, in several newspapers, radio shows and his work has been credited in
two cases before the United States Supreme Court.