Boycott Watch  
June 3, 2008
New Dunkin Donuts Boycott Will Boost Sales
Summary: Smart consumers do not get confused by radicals.
    Recently, food Diva Rachel Ray appeared in an Internet-only video advertisement for Dunkin Donuts wearing a Keffiyah, the Arab head scarf popularized by arch terrorist Yassir Arafat. After realizing the problem, Dunkin Donuts immediately pulled the ad, but not before a boycott call was made, and now a counter boycott against Dunkin Donuts has been called.

    A group calling itself A.N.S.W.E.R., or "Act Now To Stop War and End Racism" has called for a boycott of Dunkin Donuts for "yielding to anti-Arab racism" but there is one problem with this call - neither the original boycott nor the pulling of the ad had anything to do with anti-Arab racism.

    The fact is that the original boycott call was about anti-terrorism, including Hezbollah terrorism, but had nothing to do with Muslims or Arabs in general. A.N.S.W.E.R. is, in effect, either falsely interpreting the boycott as to be against all Arabs, for which none of these calls have ever been about, or they are claiming that all Arabs are terrorists themselves. In either case, the claim by A.N.S.W.E.R. is ridiculous at best.

    Meanwhile, a look at the A.N.S.W.E.R. website (not linked because this site does not link to hate groups) reveals the truth behind the group. First, a photo of one of their rallies contains a sign which says "Abort Bush," which is criminal in nature because it is inherently a call to murder the President of the United States. Boycott Watch has alerted the U.S. Secret Service to this.

    Additionally, the group had a rally for what they call The Nekba, or "The Disaster" in Arabic, a reference to the creation of the State of Israel. While A.N.S.W.E.R. claims to be a peace group, calling for the destruction of Israel is certainly anti-peace. In fact, it echoes the calls of Iran's lunatic President, Mahmoud Ahmadinejad, who has been openly calling for and threatening the destruction of Israel via nuclear destruction, thus a threat of global war.

    As such, the calls for this boycott are not only baseless, but dangerous as well, as the groups calling for the boycott is dangerous and irresponsible. Such boycott calls rarely effective anyhow so the impact will be negligent at best.

    Meanwhile, the original boycott calls against Dunkin Donuts over Rachel Ray wearing the Keffiyeh in the ad are dying down because people recognized that Dunkin Donuts acted quickly and responsibly by removed the ads. Additionally, as summer approaches, donut sales generally subside.

    Meanwhile, the call for a counter-boycott against Dunkin Donuts by radical groups such as A.N.S.W.E.R. will only encourage the people who originally supported a boycott against Dunkin Donuts to specifically buy from Dunkin for two reasons - first to thank the company for pulling the ad, but most importantly to make sure the A.N.S.W.E.R. boycott has no affect. So, while there will still be a seasonal dip in sales at Dunkin, overall sales are likely to be higher than expected. As such, the Rachel Ray Keffiyah gaff will most likely pay off for Dunkin Donuts, and far more than they originally expected from the ad.

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