We have seen it with Ford, and now
with Wal-Mart. Building a political alliance with a gay organization will hurt
business when religious organizations find out and enact boycotts. While gay
organizations have a strong lobby and consumer clout, religious organizations
appear to be a stronger economic force as evidenced when Ford (Here)
was boycotted for placing ads in gay publications. Although Ford no longer has
ads gay publications, the boycott lingers on.
Last
week, Wal-Mart announced lower sales thus lower profits; this after a boycott
was enacted by religious groups in response to Wal-Mart building an alliance
with an organization promoting gay marriage (Here). One would
have thought Wal-Mart would have learned from the lessons in the Ford case.
Ford in clearly hurting financially, and Wal-Mart, which has seen rising sales
for years, is now seeing a sales decline.
How long
the sales decline will last is a mater of speculation, but if it persists
through this years Christmas retail season, it could be harmful to Wal-Mart's
year-end books, translating to lower stock prices as well. |
| |
|
|
| Advertisement: |
 |
|
|
