Boycott Watch
July 31, 2005
ICE Cell Phone Campaign - A Great Idea
Summary: Emails are circulating claiming an In Case of Emergency phone number campaign for cell phones. Boycott Watch looked into it and it is real, and we think it is a great idea too.
   Got ICE? In response to the terrorist recent attacks in London, a campaign has been started by a British paramedic to have people put an ICE, or In Case of Emergency phone number in their cell phone. Thus, in case of an emergency, medical and police personnel will know who to contact and how using your own cell phone. This new campaign is being spread worldwide, so consider adding ICE 1, ICE 2 and ICE 3 phone number in your cell phones. Visit for more information.
Start Of Original email:

Following the attacks in London, East Anglian Ambulance Service has launched a national "In Case of Emergency ( ICE ) " campaign. The idea is that you store the word " ICE " in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".

In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it.

Please will you also email this to everybody in your address book, it won't take too many 'forwards' before everybody will know about this. It really could help the emergency services in doing their job. For more than one contact name use: ICE1, ICE2, ICE3 etc.

End Of Original email:

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