Boycott Watch
Abercrombie & Fitch double Boycotted for
target marketing thongs to children and then
T-shirts depicting stereotypes of Asians
- yet profits rise.
   First Abercrombie & Fitch sells thongs to pre-teen girls. Then they promote a t-shirt that offends Asians. Amid all the calls for boycotts, Abercrombie & Fitch is prospering and there does not appear to be an end in site.
   Target marketing sexy undies to minors and selling racist t-shirts has paid off for Abercrombie & Fitch. On Tuesday, November 12, 2002, A&F announced its 3rd quarter 2002 profits rose by almost $4 Million, or 48 cents a share.
   This is clearly a case of a company offending the masses, so why are profits rising? Fox News commentator and host of the O'Reilly Factor Bill O'Reilly fervently blasted Abercrombie & Fitch for marketing thongs to children asking who would wear a racist shirt? We don't think Klansmen shop at Abercrombie & Fitch so who is buying what?
   It appears that with all the Abercrombie & Fitch has received bad press over these news stories; sales of other items have skyrocketed because of the free advertising. A&F fashions have grown in demand by teens because if they sell thongs to kids, they must be cool. People may not be buying the boycotted items, but are still shopping at the boycotted stores.
 Boycott Watch will follow this story.
A sample of boycotting organizations and web sites:
National Asian American Student Conference
Midwest Asian American Student Association
Parents Against Child Pornography
American Decency Association
 And many more.
A sample of media articles:
CNN: Controversial Abercrombie shirts auctioned online
Jefferson City, Missouri: Abercrombie & Fitch's racy catalog prompts a boycott campaign
San Diego TV: Abercrombie & Fitch Asian T-Shirts Trigger Boycott
AP: Abercrombie & Fitch draws fire over thong sales
California State Student Association. 2001-2002. Resolution in Support of the National Boycott of Abercrombie & Fitch

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